Challenge
Fibresin manufactures boats, but its products previously didn’t appear organically in search engine results—and the brand was known practically only in its local area. At the same time, the old online store built on the Vilkas system limited both visibility and the sales process.
An additional challenge was the purchasing process itself: buying a boat isn’t a simple “add to cart” decision. The client wanted the website to focus primarily on generating leads and guiding interested parties to submit an initial inquiry, rather than attempting to sell boats directly online.
- Increased visibility: discoverability in search engines
- Brand credibility and recognition among a wider audience
- Sales support process: inquiry → processing → follow-up
- A system that also serves as a CRM in day-to-day operations
When visibility and trust are in place, the right people end up on the right path, and taking contact feels easy.
Solution: What UUDLY Did
1. Search Engine Visibility and Content Structure
We conducted a comprehensive search engine optimization campaign and built a site structure that supports both discoverability and user decision-making. The goal was to ensure Fibres appears in search results for the right keywords while clearly communicating why it’s worth requesting a quote for the boat.
- Mapping of search terms and trending topics
- Structure and content that address the buyer’s questions
- Technical SEO + Basic Metrics
2. Migration from Vilkas to a customized WooCommerce site
We migrated the website from the old Vilkas e-commerce platform and implemented a new, customized WooCommerce solution on WordPress. This provided better manageability, flexibility, and support for ongoing development.
- New WordPress + WooCommerce implementation
- Efficient transfer of product and structural data to the new model
- A system that can be maintained and customized for the customer’s own use
3. Turning an Online Store into a Lead Generator (Lead Generation Funnel + CRM Approach)
We redesigned the product pages and checkout buttons so that interested customers can submit a preliminary inquiry instead of making a purchase. In addition, WooCommerce was configured to function effectively as a CRM: statuses can be assigned to inquiries, and automated messages can be used for follow-up communications.
- CTAs and form/order logic that guide users to the survey
- Status model: what stage the survey is at
- Automated messages to the survey sender
Results
Fibresin now has a platform that serves two critical objectives: it improves discoverability and guides interested customers through a streamlined sales process. In practice, the increase in visibility has led to three to four times more inquiries and online sales. The site doesn’t just showcase boats, it makes the inquiry process clear and helps manage leads systematically.
Improved discoverability
Search engine optimization and a clear site structure help Fibresin stand out when potential buyers are searching for a boat and comparing options.
A survey flow that works
The logic behind the product pages and CTAs is designed to generate leads: interested customers can quickly submit an inquiry, and the sales team receives the necessary information to follow up.
WooCommerce as a CRM
Survey statuses and automated messages make day-to-day operations easier: customers can see the progress of their requests, and the team can maintain consistent communication.
A system to be managed and developed
A customized WordPress/WooCommerce solution is managed by the client and can be developed to meet the needs of campaigns, content, and sales.
Customer feedback
“A website with an integrated online store and SEO efforts has significantly increased Fibresin’s online visibility, which in turn has led to three to four times as many inquiries and online purchases.”
-Mikael Aalto, CEO of Fibresin
Would you like to achieve the same result for your own project?
When your online visibility, messaging, and customer journey are in order, selling becomes easier. Tell us briefly what your goals are, and we’ll provide you with a clear proposal for the next steps.
No strings attached. We take a practical approach: we’ll tell you what to do next and why.
