Your brand will create associations and emotions in the minds of your customers. The good thing is that it’s not completely out of your control!
Your Brand will create associations and emotions in the minds of your customers.
The good thing is that it’s not completely out of your control!
The following steps are carefully planned, and when executed, give you the blueprint and keys to a successful brand! As a result you’ll know how take control of your brand and feel confident about making changes.
Many companies will have these ideas in a very official format such as a statement hidden deep within their websites or annual reports. But how many actually take the time to sit down and feel how they resonate with these statements? Times change and healthy brands adopt to the times.
To help you find your Brand’s core you can use our Brand Questionnaire. You can fill it up with your team, alone or together with us. If you’d like our help then usually in 1 or 2 online meetings we will have your brand’s core fleshed out.
When defining your brand core with the help of us you get the additional benefit of looking through the eyes of someone not attached to your Brand. You’ll also receive a document containing your Brand’s core.
Once your Brand’s core is ready you can start working on the messaging and identity of your brand.
A Brand story can be a personal one or can be the story of finding a solution to a problem. There are many different kinds of Brand stories but what will make it stick out and memorable is if the story becomes relatable and transmits a feeling to your audiences.
A good starting point is to ask yourself: What drove you to want to start your business?
If the answer simply; “money”, then take a step back and revisit your values. If you come back and you still feel that you are only working for money then get it touch with us and we will help to angle your business.
is about writing and formulating the messaging so that your Target Audience feels and understands your Brand. Once Step 1 and Step 2 are complete you will have a Brand Strategy in place.
is about putting that strategy into action. It’s about creating a Brand Identity that can be recognized no matter where your Brand is visible. Start by creating a Brand Style Guide and a Logo and define which touchpoints you need and how your Brand will look across all of them.
“Working with Jenn and John also gave me a creative outlet for my own ideas and they were very good at extracting my vision and concretizing it in a creative and refreshing way.”
“John is the ultimate professional, and has always treated me as a professional rather than someone who knows nothing about creating and maintaining a business website.”
Start by filling in your details and let us know what you are interested in.