Next we will talk about what our branding process looks like and how to create a Brand.Â
Defining your Brand’s core values, purpose, mission and vision are the first steps in the process of creating your Brand. Here is where you should start also when making adjustments to your current Brand or when doing a rebranding.
Start by putting together a small team of key people within your Brand. Gather people that are deeply involved internally with your Brand but also people that are involved with your customers. Once assembled it’s time to think and jot down why exactly you are doing what you are doing.
If you are a solo-entrepreneur then it can really help to bounce your ideas off someone. We can be that someone, giving you useful tips and advice that promote the longevity of your Brand.
In this step we create the following:
Many companies will have their Brand Core in a very official format such as a statement hidden deep within their websites or annual reports. But how many actually take the time to sit down and feel how they resonate with these statements? Times change and healthy Brands adopt to the times.
This step requires a lot of reflection upon your self and your Brand. Our advice is to divide this step up in to several meetings and let it take as long as it takes.
This step is different then brainstorming for a marketing campaign, especially if you’re working with a team. In this step you are digging in to the soul and essence of your Brand. Try to avoid going in to the meeting with the thought that you will come out of it with everything clear and written down.
This is so that your team can work without pressure and you don’t end up with something forced.
To help you find your Brand core you can use our Brand Questionnaire. You can fill it up with your team, alone or together with us. If you’d like our help then usually in 2 to 3 online meetings we will have your Brand core fleshed out.
Your Brand story is the narration of your Brand core. It can be a personal one or it can be the story of finding a solution to a problem.
If coming up with a story feels forced then think, who is narrating your story? Hear the voice in your mind. Who does this voice sound like, and does echo your values? We will talk more about your Brand’s voice in the next step, but it can be helpful to think about it here already.
There are many different kinds of Brand stories but what will make it stick out and memorable is if the story becomes relatable and transmits a feeling to your audiences.
A good starting point when writing your Brand story is to ask yourself: What drove me to want to start me business?
If the answer is simply; “money”, then take a step back and revisit your values. If you come back and you still feel that you are only working for money then get in touch with us and we’ll help to angle your business.
Once your Brand core is ready you can start working on the messaging and identity of your Brand.
Scroll upIn the previous step we found your unique story, now itâs time to think about how to communicate that story in a relatable and compelling way to your target audience.
During this step it is also good to go through your main selling points for your product or business. In this step you will also crystalize your Brandâs essence and give it a catchy and compelling tagline.
This also works for organizations. Do you want to attract volunteers, or do you need funding? Learn to direct your message towards your audience so that your cause sounds captivating and clear.
Who are your potential Customers? Unless you are selling the cure to aging then you need to think of whom it is that is interested in your Brand, product or service.
In the Brand Questionnaire you’ll find a worksheet that helps you envision and write down your target audience.
In this step we create the following:
If your Brand has a wide array of products, do they all cater to the needs of one single individual?
Once you have defined who you audience is then you can start to speak to them.
If you are noticing that your current marketing efforts are not being heard then a quick tip would be to revisit your messaging. See what your Brand is communicating, and if it is speaking to your audience in an understandable and relatable way.
Letâs say you want to become a Health Coach or start your Beauty salon or Yoga studio. You are not the only one with this business idea in your area, but there is only one you! Here is where your Brand messaging and story becomes important.
For example, will your health coaching sound friendly or authoritarian? If you are giving health advice, will it be direct or indirect? Are you targeting women or men or both or others? What kind of tone will sound the most convincing?
When your Brand has a strong core that you love and a story and voice that you feel comfortable with you will start communicating in your Brandâs voice naturally.
Having your Brand messaging in order and in line with your Brand core will help your marketing efforts become consistent and clear!
Scroll upBefore diving into your Brand identity and creating a logo as the first thing itâs really important that you have your Brand core and messaging mapped out. In other words, the Brand core and the Brand messaging can be seen as your Brand strategy and the Brand identity the tools to visually support that strategy. Makes sense?
Your Brand identity is how you look to the world. Images and graphics communicate on a sensorial level. This is why so many people take their decisions based on what they see before they have even tasted the food, listened to the sales pitch or tried the product.
Remember that looking cool to one target group can make you look really uncool to an other, and before you know it you might have alienate a huge crowd .
This is why you have to be certain that your identity or image matches that of your strategy.
Your Brand also needs guidelines and an aesthetic that is recognizable and consistent across all the touchpoints were you are visible.
When designing your identity, you will need a comprehensive visual language that can be applied to everything from your website and Instagram pics to your billing, packaging and even store front! This is called a Brand style guide.
In this step we create the following:
Write and formulate the messaging so that your target audience feels and understands your Brand. Once Step 1 and Step 2 are complete you will have a Brand Strategy in place.
Put the strategy into action. Create a Brand identity that can be recognized no matter where your Brand is visible. Start by creating a Brand style guide and a logo. Then define which touchpoints you need, and how your Brand will look across all of them.
Is an extension of Step 3. Your Website, Social Media channels, Newsletters and other touchpoints are all in a sence marketing efforts. They are created in order to get your Brand seen in the eyes of your target audience defined in step 1.
The following example packages show what Branding elements and touchpoints should be considered when starting out.
We think that it’s better to start with a couple of carefully selected touchpoints and develop them first. Otherwise you risk spreading yourself thin or burning out trying to stay relevant all over.
Your Brand lives both on the touchpoints that you have created, but also in the minds of everyone that comes across your Brand.
( Touchpoints are places where you interact with your target audiences. )Â Â
The following example packages show what Branding elements and touchpoints should be considered when starting out.
We think that it’s better to start with a couple of carefully selected touchpoints and develop them first. Otherwise you risk spreading yourself thin or burning out trying to stay relevant all over.
Your Brand lives both on the touchpoints that you have created, but also in the minds of everyone that comes across your Brand.
( Touchpoints are places where you interact with your target audiences. )Â Â
A Brand needs constant nourishment so there is not an absolute answer to that question, but leading industry Brands are spending anywhere between 20 â 40 % of their yearly revenue on nourishing their Brands.
The core, messaging and identity. The packages are complete red carpet solutions designed for new or developing Brands, and work when rebranding as well.
The emphasis lays on setting up your Brand on a solid foundation, giving you the right tools and coaching so that you can take control of your Brand and become successful!
Start by filling in your details and let us know what you are interested in.
âWorking with Jenn and John also gave me a creative outlet for my own ideas and they were very good at extracting my vision and concretizing it in a creative and refreshing way.â
âJohn is the ultimate professional, and has always treated me as a professional rather than someone who knows nothing about creating and maintaining a business website.â
âBefore meeting them I was struggling to maintain my blog, and my marketing was sporadic. Now I have a Brand Package and I can run Social Media campaigns tied to my blog, run a scheduling system AND I have a beautiful new Website!â
âI needed to move my old Website from Weebly to WordPress before the launch of my upcoming book series. John not only took care transferring the the site but he created a competely new design in a matter of days! I couldnât be happer.â
UUDLY is:
John Franzén & Jennifer Ramirez
Contact:
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Address:
KĂ€enkuja 8D, 00500 Helsinki, Finland
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3125811-9