Your Brand is what people think and associate with Your Business.

Defining your Brand’s core values, purpose, mission and vision are the first steps in the process of creating your Brand. Here is where you should start also when making adjustments to your current Brand or when doing a rebranding.

Start by putting together a small team of key people within your Brand. Gather people that are deeply involved internally with your Brand but also people that are involved with your customers. Once assembled it’s time to think and jot down why exactly you are doing what you are doing.

If you are a solo-entrepreneur then it can really help to bounce your ideas off someone. We can be that someone, giving you useful tips and advice that promote the longevity of your Brand.

In this step we create the following:

• Purpose, Mission, Vision
  Why does my Brand exist?
  What does the future look like for my Brand?
  How do I create that future?
• Values
  Core values are the beliefs that you, as a Brand can stand by and that guide your Brand story, actions, behaviors, and decision-making process.
• Brand story
  You are perhaps not the only one with this business idea in your area, but there is only one you!

In the previous step we found your unique story, now it’s time to think about how to communicate that story in a relatable and compelling way to your target audience.

During this step it is also good to go through your main selling points for your product or business. In this step you will also crystalize your Brand’s essence and give it a catchy and compelling tagline.

This also works for organizations. Do you want to attract volunteers, or do you need funding? Learn to direct your message towards your audience so that your cause sounds captivating and clear.

Brand personas or your target audience.

Who are your potential Customers? Unless you are selling the cure to aging then you need to think of whom it is that is interested in your Brand, product or service.

In the Brand questionnaire you’ll find a worksheet that helps you envision and write down your target audience.

In this step we create the following:

• • Brand personas (Target audiences)
    Who the people are that you want to reach. What are they like, what do they like and what needs do they have?
  • Brand Voice
    An NGO working with mental health doesn’t sound the same as spa center.
    To connect with your audience you need to sound authentic and relatable.
  • Personality
    Are you a witty and trendy hipster
    or a firm but helpful sibling? Who is the voice that narrates your Brand story?
  • Naming
    You aren’t just looking for a great name. You’re looking for a great name for you!
  • Tagline
    Red Bull: Red Bull gives you wings.
    Nike: Just Do It.
    The tagline is the extension of your Brand by which people will remember you.
  • Value proposition

• • Messaging pillars

Before diving into your Brand identity and creating a logo as the first thing it’s really important that you have your Brand core and messaging mapped out. In other words, the Brand core and the Brand messaging can be seen as your Brand strategy and the Brand identity the tools to visually support that strategy. Makes sense?

Show your Brand!

Your Brand identity is how you look to the world. Images and graphics communicate on a sensorial level. This is why so many people take their decisions based on what they see before they have even tasted the food, listened to the sales pitch or tried the product. 

Remember that looking cool to one target group can make you look really uncool to an other,  and before you know it you might have alienate a huge crowd .

This is why you have to be certain that your identity or image matches that of your strategy.

Your Brand also needs guidelines and an aesthetic that is recognizable and consistent across all the touchpoints were you are visible.

When designing your identity, you will need a comprehensive visual language that can be applied to everything from your website and Instagram pics to your billing, packaging and even store front! This is called a Brand style guide.

In this step we create:

• • Brand Style Guide
    A Brand style guide is the handbook over the aesthetics of your Brand. Without one it’s impossible to keep consistent, with one, any Designer can create exact visuals that represent your Brand.
  • Logo (Logotype & Logomark)
    A logo is like a visual tagline. It’s how your Brand gets recognized visually.
  • Photography and Video
    You photos should always be taken with your Brand core and messaging in mind.
  • Illustrations and Infographics

• • Web Design