Challenge
Hanna Maria is a restaurant located in Old Porvoo that has been serving customers for over 36 years. It is known for its generous portions, traditional Finnish home-style cooking, and warm atmosphere. Over the years, the restaurant has become one of Porvoo’s most popular lunch spots.
In addition to its lunch service, Hanna Maria offers an intimate 60-seat private dining room as well as catering services for various celebrations and events. The Christmas season is a particularly important time of year for the restaurant.
Although the restaurant had a strong reputation and a loyal customer base, its digital presence did not reflect the quality of its operations or its long-standing tradition. There was demand, but the digital infrastructure did not support growth or efficient operations.
- An outdated website that did not reflect the restaurant's history or quality
- No clear and recognizable brand
- No SEO → the restaurant did not appear in key Google searches
- All orders for the holiday season were handled entirely over the phone
- No scalable system for product sales
- Inconsistent visual and marketing identity
When the ordering process is automated for seasonal fluctuations and discoverability is set up correctly, day-to-day operations become easier and demand is managed effectively.
Solution: What UUDLY Did
1. Brainstorming and Concept Development
We approached the project as a holistic endeavor, not merely as a website update. Our goals were defined as creating an online presence that honors the restaurant’s long history, a scalable e-commerce solution, brand clarification, and strong visibility in search engines. Search engine optimization was built into the site’s structure, content, and technical implementation from the very beginning.
2. Design and implementation: website + online store
UUDLY designed and developed a multi-page website and a customized WooCommerce e-commerce solution. The online store was built to serve multiple purposes: ongoing product sales (cakes, ready-made meal kits, beverages, and gift cards), seasonal sales specifically for Christmas, and a clear ordering tool for catering and group orders.
Previously, hundreds of orders during the Christmas season were handled over the phone, which placed a significant burden on staff. A customized online store automated order processing and streamlined product management. Managing the peak season became predictable and manageable.
3. Search Engine Optimization and Brand Rebranding
At the same time, we implemented comprehensive search engine optimization (a keyword strategy for local searches, a clear site structure and optimized content, as well as technical optimization and performance improvements). As a result, Hanna Maria rose to the top spot in Google search results for key local searches, such as “Lunch restaurant in Porvoo” and “Cakes and custom cakes in Porvoo.”
The brand refresh included brand guidelines, the standardization of the visual identity, Canva templates for day-to-day marketing, and brand training to ensure a consistent look and feel.
4. Continuous Development and Partnership
Our collaboration didn’t end with the launch of the website. UUDLY manages Hanna Maria’s social media on a daily basis, including content creation, graphic design, photography, campaign materials, and marketing materials for the restaurant and catering service. We hold regular feedback meetings and visit the restaurant in person, and we support the restaurant in developing new ideas and continuously improving its digital presence.
What we did
- A multi-page modern website
- Custom WooCommerce online store for year-round and seasonal use
- Automated Christmas Ordering System
- Scalable e-commerce platform
- Comprehensive search engine optimization
- Brand Guidelines and Visual Clarification
- Canva templates and internal brand support
- Ongoing social media management
- A strategic and long-term partnership
Results
The restaurant’s online visibility began to reflect its actual standing in the city. Hanna Maria rose to the top of Google’s search results for key local queries, and the booking process during peak season became predictable and manageable.
Hanna Maria now has a comprehensive digital presence that supports both day-to-day operations and peak seasons. The restaurant is visible on Google for key search terms, more effective during peak seasons, structurally equipped to sell products year-round, visually consistent and recognizable, and strategically supported in its long-term development.
The restaurant’s digital presence now reflects its long history and standing, while also paving the way for future growth.
Do you want your restaurant’s busy season to go smoothly without a flood of phone calls—and for people to find you on Google?
When your online store and order process are automated for the season and your search engine visibility is set up correctly, day-to-day operations become easier and demand is managed effectively. Let us know if you sell seasonal products or offer catering, what currently takes up the most time (orders, updates, visibility), and which city or region is most important for discoverability—we’ll provide you with a practical proposal for the next steps.
No strings attached. We take a practical approach: we’ll tell you what to do next and why.
