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Branding

Your brand is what people feel when they think about you.

Not just the logo. Not just the colours. The whole feeling. From the first Google result to the moment someone decides to trust you. We help you take control of that feeling.
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Brand strategy illustration — targets and assets
Brand strategy Messaging Visual identity Coaching Rebranding Style guides Illustrations Social templates Your brand, your way Brand strategy Messaging Visual identity Coaching Rebranding Style guides Illustrations Social templates
What is a brand, really?

It’s what people think and feel when they think about you.

Branding is often thought of as the visual side. The logo, the colours, the fonts. And those things matter. But without a clear message aimed at the right people, even the most beautiful visuals pass by unnoticed.

The real question isn’t “what should my logo look like?” It’s “what do I want people to think and feel?”
We start there.

“When a car mechanic starts thinking about their brand, something clicks: people aren’t just leaving their car — they’re leaving their safety in your hands. That changes everything about how you show up.”
— The kind of shift we help people make
Visual showing how brand perception connects business and people
⭐⭐⭐⭐⭐

“They are truly great listeners with years of experience in branding. They don’t just help you build your website — they teach you to think from your customer’s perspective. They really broadened my horizons.”

JZ
Jie Zhao
Traditional Chinese Medicine, Helsinki
How we build your brand

Three steps. In the right order.

Most branding projects jump straight to visuals. We don’t. We start with who you are, who you serve, and what you want to say — because without that foundation, the visuals are just decoration.

Our brand packages include all three steps.

We set your brand up on a solid foundation, giving you the right tools and coaching so you can take control and grow from there.

The packages are designed for new brands, developing brands, and rebranding projects alike.

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Define Your Brand Core

Defining your Brand’s core values, purpose, mission and vision are the first steps in the process of creating your Brand. Here is where you should start also when making adjustments to your current Brand or when doing a rebranding.

Start by putting together a small team of key people within your Brand. Gather people that are deeply involved internally with your Brand but also people that are involved with your customers. Once assembled it’s time to think and jot down why exactly you are doing what you are doing.

If you are a solo-entrepreneur then it can really help to bounce your ideas off someone. We can be that someone, giving you useful tips and advice that promote the longevity of your Brand.

Take your time!

This step requires a lot of reflection upon your self and your Brand. Our advice is to divide this step up in to several meetings and let it take as long as it takes.

Many companies will have their Brand Core in a very official format such as a statement hidden deep within their websites or annual reports. But how many actually take the time to sit down and feel how they resonate with these statements? Times change and healthy Brands adopt to the times.

This step is different then brainstorming for a marketing campaign, especially if you’re working with a team. In this step you are digging in to the soul and essence of your Brand. Try to avoid going in to the meeting with the thought that you will come out of it with everything clear and written down.

This is so that your team can work without pressure and you don’t end up with something forced.

To help you find your Brand we’ve created a Brand Questionnaire. It is a form that step by step guides you through process of creating your Brand. Sign-up with the form at the end of the page and will mail it to you!

You can fill it up with your team, alone or together with us. If you’d like our help then usually in 2 to 3 online meetings we will have your Brand core fleshed out.

In this step we create the following:

  • Why does my Brand exist?
    What does the future look like for my Brand?
    How do I create that future?
  • Core values are the beliefs that you, as a Brand can stand by and that guide your Brand story, actions, behaviors, and decision-making process.
  • You are perhaps not the only one with this business idea in your area, but there is only one you!

Write messaging that resonates with your core and relates to your audience.

In the previous step we found your unique story, now it’s time to think about how to communicate that story in a relatable and compelling way to your target audience.

During this step it is also good to go through your main selling points for your product or business. In this step you will also crystalize your Brand’s essence and give it a catchy and compelling tagline.

This also works for organizations. Do you want to attract volunteers, or do you need funding? Learn to direct your message towards your audience so that your cause sounds captivating and clear.

Brand personas or your target audience.

Who are your potential Customers? Unless you are selling the cure to aging then you need to think of whom it is that is interested in your Brand, product or service.

In the Brand questionnaire you’ll find a worksheet that helps you envision and write down your target audience.

The Brand questionnaire is a step by step form that guides you through process of creating your Brand. Sign-up with the form at the end of the page and will mail it to you!

Once you have defined who your audience is then you can start to speak to them.

If you are noticing that your current marketing efforts are not being heard then a quick tip would be to revisit your messaging. See what your Brand is communicating, and if it is speaking to your audience in an understandable and relatable way.

Own your Brand!

Let’s say you want to become a Health Coach or start your Beauty salon or Yoga studio. You are not the only one with this business idea in your area, but there is only one you! Here is where your Brand messaging and story becomes important.

In this step we create the following:

  • Who the people are that you want to reach. What are they like, what do they like and what needs do they have?
  • An NGO working with mental health doesn’t sound the same as spa center.
    To connect with your audience you need to sound authentic and relatable.
  • Are you a witty and trendy hipster
    or a firm but helpful sibling? Who is the voice that narrates your Brand story?
  • You aren’t just looking for a great name. You’re looking for a great name for you!
  • Red Bull: Red Bull gives you wings.
    Nike: Just Do It.
    The tagline is the extension of your Brand by which people will remember you.
    • Which are the functional and emotional benefits that you offer?
    • Which are the main selling points of your products and or Brand?

Support your strategy visually with an identity that is uniquely you!

Before diving into your Brand identity and creating a logo as the first thing it’s really important that you have your Brand core and messaging mapped out. In other words, the Brand core and the Brand messaging can be seen as your Brand strategy and the Brand identity the tools to visually support that strategy. Makes sense?

Show your Brand!

Your Brand identity is how you look to the world. Images and graphics communicate on a sensorial level. This is why so many people take their decisions based on what they see before they have even tasted the food, listened to the sales pitch or tried the product. 

Remember that looking cool to one target group can make you look really uncool to an other,  and before you know it you might have alienate a huge crowd .

This is why you have to be certain that your identity or image matches that of your strategy.

Your Brand also needs guidelines and an aesthetic that is recognizable and consistent across all the touchpoints were you are visible.

When designing your identity, you will need a comprehensive visual language that can be applied to everything from your website and Instagram pics to your billing, packaging and even store front! This is called a Brand style guide.

In this step we create the following:

  • A Brand style guide is the handbook over the aesthetics of your Brand. Without one it’s impossible to keep consistent, with one, any Designer can create exact visuals that represent your Brand.
  • A logo is like a visual tagline. It’s how your Brand gets recognized visually.
  • You photos should always be taken with your Brand core and messaging in mind.
    • Show not tell. This rule is golden. Support your cause with infographics and visuals that adhere to your Brand style guide.
    • Your Brand’s website is your most valuable marketing asset. Here you have complete control and can really showcase your Brand!
What’s included

A brand package is more than a logo.

It’s a complete foundation — built for where you are now, and designed to grow with you. Here’s what a typical brand project with UUDLY includes:

Brand Core

Who you are & who you’re for

  • Brand questionnaire & positioning
  • Target audience definition
  • Brand values & personality
  • Competitive landscape
Messaging

What you say & how you say it

  • Tone of voice
  • Key messages per audience
  • Tagline & elevator pitch
  • Content coaching & templates
Identity

How you look & feel

  • Logo design
  • Colour palette & typography
  • Brand style guide
  • Social media templates
  • Illustrations (if needed)
Branding work

From idea to identity.

Each brand is different. Each process starts in the same place: listening.

4bt square brochure front
Nonprofit · Brand strategy & rebranding

4BT — Four Meaningful Hours

“We want to recruit young volunteers but can’t figure out how to talk to them.”

+350% volunteer applications · 144 new volunteers · median age 29

Read the story →
Web Design for Organized by Burley
Professional organizer · Denver, USA

Organized by Burley

“I need a clear brand and a way to get clients in a new city.”

Brand system + website + booking + Canva templates + social coaching

Read the story →
Janita Lavonen brand style guide
Solo practitioner · Personal brand from scratch

Craniosacral therapist Janita Lavonen

“I have an idea and a service I believe in — I just don’t know how to present it.”

Coaching + brand identity + website + social templates + illustrations

Read the story →
autokorjaamon nettisivut by uudly
Local business · Full brand renewal

PA Autohuolto

“We do great work but the website doesn’t reflect who we really are.”

Brand strategy + website + SEO · Now ranks #1 locally

Read the story →
See all work →
Ready to start?

Let’s talk about your brand.

Book a free 30-minute conversation. We’ll listen, ask a few honest questions, and tell you straight what we think would help. No pitch, no pressure.

Helsinki · English · Finnish · Swedish · Español coming soon 🇪🇸
[email protected] · +358 45 312 3336

I’m interested in:

Contact form | Branding

Nice to meet you!

First contact 📬

After you’ve filled in the form we’ll get in touch and start scoping out your needs and the scope of your project.
Pinpoint your needs!

The brand questionnaire 📜

For brand creation and rebranding we’ll ask you to fill in our Brand Questionnaire. It gives you the tools to define your brand core and starts your messaging process.
Get noticed!

Deliverables 🎁

Based on our conversations and the questionnaire, we begin work on the agreed deliverables. From websites and social media to brochures and visual identity — we handle it all.