Your Brand is what people think and associate with Your Business.
What do you want people to think? Affordable, helpful, encouraging and friendly…
Branding is often thought of as the visual aspect of a brand but without a clear message directed to a carefully selected audience many visuals can pass completely without notice.
We have a put together a 3-step process that you can follow when creating your brand that you can read about below.
We also offer brand packages that include these three steps branding, with all the tools and coaching needed for you to take control of your brand and become successful!
Our Brand packages include the 3 steps of creating a Brand.
At this point you might be thinking: So how much should I spend on branding and marketing? A Brand needs constant nourishment so there is not an absolute answer to that question. Leading industry Brands are spending anywhere between 20 – 40 % of their yearly revenue on nourishing their Brands.
The packages are complete red carpet solutions designed for new or developing brands and work when rebranding as well.
We set your Brand up on a solid foundation, giving you the right tools and coaching so that you can take control of your brand and become successful!
Defining your Brand’s core values, purpose, mission and vision are the first steps in the process of creating your Brand. Here is where you should start also when making adjustments to your current Brand or when doing a rebranding.
Start by putting together a small team of key people within your Brand. Gather people that are deeply involved internally with your Brand but also people that are involved with your customers. Once assembled it’s time to think and jot down why exactly you are doing what you are doing.
If you are a solo-entrepreneur then it can really help to bounce your ideas off someone. We can be that someone, giving you useful tips and advice that promote the longevity of your Brand.
Take your time!
This step requires a lot of reflection upon your self and your Brand. Our advice is to divide this step up in to several meetings and let it take as long as it takes.
Many companies will have their Brand Core in a very official format such as a statement hidden deep within their websites or annual reports. But how many actually take the time to sit down and feel how they resonate with these statements? Times change and healthy Brands adopt to the times.
This step is different then brainstorming for a marketing campaign, especially if you’re working with a team. In this step you are digging in to the soul and essence of your Brand. Try to avoid going in to the meeting with the thought that you will come out of it with everything clear and written down.
This is so that your team can work without pressure and you don’t end up with something forced.
To help you find your Brand we’ve created a Brand Questionnaire. It is a form that step by step guides you through process of creating your Brand. Sign-up with the form at the end of the page and will mail it to you!
You can fill it up with your team, alone or together with us. If you’d like our help then usually in 2 to 3 online meetings we will have your Brand core fleshed out.
In this step we create the following:
Why does my Brand exist?
What does the future look like for my Brand?
How do I create that future?
Core values are the beliefs that you, as a Brand can stand by and that guide your Brand story, actions, behaviors, and decision-making process.
You are perhaps not the only one with this business idea in your area, but there is only one you!
Write messaging that resonates with your core and relates to your audience.
In the previous step we found your unique story, now it’s time to think about how to communicate that story in a relatable and compelling way to your target audience.
During this step it is also good to go through your main selling points for your product or business. In this step you will also crystalize your Brand’s essence and give it a catchy and compelling tagline.
This also works for organizations. Do you want to attract volunteers, or do you need funding? Learn to direct your message towards your audience so that your cause sounds captivating and clear.
Brand personas or your target audience.
Who are your potential Customers? Unless you are selling the cure to aging then you need to think of whom it is that is interested in your Brand, product or service.
In the Brand questionnaire you’ll find a worksheet that helps you envision and write down your target audience.
The Brand questionnaire is a step by step form that guides you through process of creating your Brand. Sign-up with the form at the end of the page and will mail it to you!
Once you have defined who your audience is then you can start to speak to them.
If you are noticing that your current marketing efforts are not being heard then a quick tip would be to revisit your messaging. See what your Brand is communicating, and if it is speaking to your audience in an understandable and relatable way.
Own your Brand!
Let’s say you want to become a Health Coach or start your Beauty salon or Yoga studio. You are not the only one with this business idea in your area, but there is only one you! Here is where your Brand messaging and story becomes important.
In this step we create the following:
Who the people are that you want to reach. What are they like, what do they like and what needs do they have?
An NGO working with mental health doesn’t sound the same as spa center.
To connect with your audience you need to sound authentic and relatable.
Are you a witty and trendy hipster or a firm but helpful sibling? Who is the voice that narrates your Brand story?
You aren’t just looking for a great name. You’re looking for a great name for you!
Red Bull: Red Bull gives you wings.
Nike: Just Do It. The tagline is the extension of your Brand by which people will remember you.
Which are the functional and emotional benefits that you offer?
Which are the main selling points of your products and or Brand?
Support your strategy visually with an identity that is uniquely you!
Before diving into your Brand identity and creating a logo as the first thing it’s really important that you have your Brand core and messaging mapped out. In other words, the Brand core and the Brand messaging can be seen as your Brand strategy and the Brand identity the tools to visually support that strategy. Makes sense?
Show your Brand!
Your Brand identity is how you look to the world. Images and graphics communicate on a sensorial level. This is why so many people take their decisions based on what they see before they have even tasted the food, listened to the sales pitch or tried the product.
Remember that looking cool to one target group can make you look really uncool to an other, and before you know it you might have alienate a huge crowd .
This is why you have to be certain that your identity or image matches that of your strategy.
Your Brand also needs guidelines and an aesthetic that is recognizable and consistent across all the touchpoints were you are visible.
When designing your identity, you will need a comprehensive visual language that can be applied to everything from your website and Instagram pics to your billing, packaging and even store front! This is called a Brand style guide.
In this step we create the following:
A Brand style guide is the handbook over the aesthetics of your Brand. Without one it’s impossible to keep consistent, with one, any Designer can create exact visuals that represent your Brand.
A logo is like a visual tagline. It’s how your Brand gets recognized visually.
You photos should always be taken with your Brand core and messaging in mind.
Show not tell. This rule is golden. Support your cause with infographics and visuals that adhere to your Brand style guide.
Your Brand’s website is your most valuable marketing asset. Here you have complete control and can really showcase your Brand!
Examples
CREATING YOUR BRAND
The following example packages show what brand elements and touchpoints should be considered when starting out.
We think that it’s better to start with a couple of carefully selected touchpoints and develop them first. Otherwise you risk spreading yourself thin or burning out trying to stay relevant all over.
Your Brand lives both on the touchpoints that you have created, but also in the minds of everyone that comes across your Brand.
( Touchpoints are places where you interact with your target audiences. )
A dynamic Multi page website with a blog, forum, live chat integration and a donation system.
Social Media channels with posting guidelines.
Graphic design and corporate branding.
Interview based videos and member testimonials.
Newsletter campaigns.
Workshop for the employees on how to use the website.
Google Workspace for NGOs with Google advertising campaign.
Google My Business listing.
Get a package deal!
Contact us!
Are you ready to take control and start branding?
Start by filling in your details and let us know what you are interested in.
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We are very happy with the online shops Uudly has made for us. Everything works and the support (that’s the most important thing) works almost 24/7.
-Mikael Aalto
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I highly recommend Uudly Web Design and Branding. They’re great listeners and have years of experience in branding. They’ll not only help you build your website, but also provide practical advice tailored to your specific needs.
They do an excellent job, paying attention to every detail, from the text and brand colors to the logo design, take photoes videos, and teaching you how to think from your client’s perspective.
They’ve truly broadened my horizons and provided me with the encouragement I need to succeed in my field.
I have to say they were well done!
-Jie Berg
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We built my election pages together with Uudly. The collaboration with Uudly’s innovative team was painless. Uudly is responsive to the customer’s needs, reacts quickly, and delivers both documentation and web products. The support function after delivery has worked excellently. Uudly is a small but reliable, expert and friendly provider of websites that also serves in Swedish.
-Kristian Wahlbeck
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UUDLY designed and built a stunning and easy-to-use website for Lapinlahden Lähde – Center for Art, Culture and Mental Wellbeing.
It was important to us that we could manage and update the pages ourselves and that the center’s various services and departments could be presented comprehensively. UUDLY organized workshops and meetings with key people at the center and listened to our needs and wishes before working on the pages. We always felt involved in the process.
Overall, we are very happy with the end result. Room reservations, event participants and visitors to the house in general
have increased directly thanks to the new pages. Thank you UUDLY!
-Lapinlahden Lähde
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The website with integrated online store and SEO work has significantly increased Fibresin’s online visibility, which in turn has led to three to four times more inquiries and online sales.
-Mikael Aalto
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I’m extremely grateful for the support I got working with Jennifer to make my book cover visually wonderful and exactly as I wanted it to be. She was also very supportive when there were challenges with the other partner and helped to understand the technical challenges in printing / publishing. I have seen both Jennifer and John work in many other projects as well with Lapinlahden Lähde and other entrepreneurs and the quality of their work is always exquisite, and it is such a joy to work and be with them. Thank you!
-Annina Loimu
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John created a new, fresh and cheerful website for Studiokasi!
After one video conference, he understood my thoughts and wishes regarding the new visual look. At the same time, the window taping was renewed and wonderful posters and flyers were commissioned. The whole process was easy, stress-fresh and the end result was exactly as desired.
-Lassila Maija
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I have been working with John since before I started my business and he has been a huge part of my success and growth over the past four and a half years.
I wanted to start my business already having a website that was lead in who I am and what Altrui can do for clients. John delivered for sure and the day I went live and told everyone about Altrui my website was perfect and reflected everything I wanted it to.
Since then we have done a couple of refreshes with John and he has always been a kind, friendly, and super intelligent resource.
I am very grateful for John and highly recommend him.
-Altrui Consultancy
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UUDLY created a new, fresh website for our legendary Myrttisen cucumbers, www.myrttisenkurkut.fi, and at the same time rebuilt the Myrttisen online store.
With the help of John from UUDLY, the design and implementation of the website was really easy and fast. Communication was always friendly, even though the customer could ask a lot of stupid questions… 🙂 The website is really functional and easy to maintain now that it is in order. We highly recommend UUDLY!
-Sanna Sundholm
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I really recommend this company as Jennifer was my social media coach and I got so much new ways and and tips to grow my business in social media! She is very kind and warm person and knows a lot about branding and social media and keeps herself updated with the newest information of social media.
-Henna Västi
I am interested in:
Nice to meet you!
First Contact 📬
After you’ve filled in the form we’ll get in touch with you and start scoping out your needs and the magnitude of your project.
Pinpoint your Needs!
The Brand Questionnaire📜
For Brand creation and rebranding purposes we’ll ask you to fill out our “Brand Questionnaire”. This questionnaire gives you the tools needed to define your Brand core, and will get you started on your Brand messaging.
Get Noticed!
Deliverables 🎁
Based on our talks and the Brand Questionnaire we’ll begin to work on the agreed upon deliverables. We are a full service Branding Agency, so anything from websites and online campaigns to brochures or even storefront graphics are possible with us.
