Challenge
Jie Zhao contacted us because she needed help attracting more clients to her acupuncture clinic, especially for a new cosmetic acupuncture service.
At the starting point, her online presence did not have a clear brand, and the Wix-based website was difficult to manage. Although Jie had done a good job creating the site and marketing materials herself, the overall look felt generic to the target audience, and the materials did not feel consistent because there was no brand style guide.
The goal was to create a clear, consistent brand and a website that makes it as easy as possible for clients to find services and book an appointment, while making use of the Timma booking system she was already using.
- A clear brand and consistent look across the website and materials
- Better search visibility through service-specific pages
- A direct booking path to Timma from service pages and the homepage calendar
- Easier site management and room to expand later
When the brand feels consistent and the booking path is straightforward, it becomes easier for clients to trust the business — and book an appointment.
Solution: what UUDLY did
1. Brand review and rebrand
We carried out a thorough brand planning process to evaluate how visible Jie was to the audience she wanted to reach: whether she could be found, and how that audience perceived her visual identity. The goal was to build a consistent look that works both on the website and across other materials.
2. Custom WordPress + WooCommerce setup for services
We built a custom WordPress website for Jie and used WooCommerce to present services as products. With the right metadata in place, the services can be sent to search engines and shown there as bookable products and services.
3. Timma integration and a direct booking path
We integrated the external Timma booking service that the client was already using. The booking calendar is visible on the homepage, and the “Book your appointment” button on each service page takes visitors directly to the matching service in the external booking system.
Results
Jie’s goal was to bring in more clients, especially for the new cosmetic acupuncture service. After six months, the appointment calendar was fully booked.
- Appointment calendar fully booked in 6 months
- Service-related keywords reached Top 10 positions in search engines
- Many main services ranked in the #1 position
Client feedback
“I highly recommend Uudly Web Design and Branding. They are excellent listeners and have years of experience in branding. They do not just help you build your website, but also offer practical advice tailored to your needs. They do excellent work and pay attention to every detail, from text and brand colours to logo design, photography, video, and teaching you to think from your customer’s point of view. They have truly broadened my horizons and given me encouragement to succeed in my field. I have to say that they did a very good job!”
— Jie Zhao
Do you want clients to find your services and book more easily?
When your brand feels consistent, your services are easier to find in search, and the booking path is direct, your calendar can fill up without constant manual effort. Send us a short description of your situation and the booking system you use, and we’ll suggest the next practical steps.
No commitment required. We’ll reply with practical guidance on what makes sense to do next and why.
