Challenge
The Lapinlahti Foundation was established to defend the interests of the Lapinlahti community and protect the historic building designed by Carl Ludvig Engel. The foundation’s goal is to secure the area’s activities and future in a communal and sustainable manner.
At the beginning of the project, the most important question was: Who are we talking to — and why should they donate?
- Target groups and their motivations
- Concretizing the impact: what donations achieve
- Clarity and transparency of donations
- A professional package that builds trust
When donors understand the impact and are able to choose the recipient, trust grows and donating becomes an easy decision.
Solution: what UUDLY did
1. Thinking and conceptualization
The work began with discussions with the foundation’s board and representatives. We reviewed the values, goals, and long-term plans. We formulated a clear, actionable plan based on these.
- Key message and target groups
- Concretizing the impact of donations
- Site structure and user paths
- Visual direction
2. Website and donation system
We built a customized WordPress site designed for independent use by the foundation. The donation system was made the core of the site: clear, reliable, and adaptable to campaigns.
- Clear, people-oriented structure
- Customizable donation system
- Domestic payment service integrations
- The opportunity to allocate your donation to a specific cause
- Print-on-demand integration for future campaigns
3. Brand and communication support
In addition to the website, we supported the foundation with graphic design, printed materials, visual development for campaigns, and ongoing sparring.
- Graphic design and printed materials
- Development of campaign visuals
- Consulting and sparring
Results
The Lapinlahti Foundation now has a digital platform that supports fundraising and communication. The website serves as an active tool: it makes donating easy, understandable, and transparent.

Clarity increases trust
The core message and target group-specific paths make the foundation’s work understandable and lower the threshold for donating.
Transparent donation system
Three levels and targeted donations increase trust and make the impact tangible. That’s exactly what fundraising needs.

Customer feedback
“UUDLY helped us transform our values into a clear and functional whole. The website makes donating understandable and easy.”
-Lapinlahti Foundation
Would you like the same result for your own project?
When the message is clear and the path is easy to follow, people take action. Briefly describe your goals and we will provide you with a clear proposal for the next steps.
No commitments. Let’s respond pragmatically: what should be done next and why.







